Food is everywhere nowadays. It is instantly available in restaurants and stores, advertised on every corner of the street and has also been sneakily integrated into our social media feeds.
Have you ever paused to become aware of the language food products use to address you?
Scripted Sandwich is an experiential event that I developed during my residency within the Mise en Place program at Deli Social (Lausanne, Switzerland). Would you dare to imagine and test a futuristic language to use with food?
Photo credits: Isabelle Stauffer
The evolutionary & edible futures of choice
Do you find food products rather aggressive in the way they try to capture your attention in stores & restaurants? Or do they always hit the right spot for you when they tell you they’re tasty, healthy, and sustainable?
How do you respond to the expressive communication of food?
Do you sometimes start a silent conversation questioning the statements on food products? Does the lack of true transparency get you frustrated?
Or do you ignore the messages that the food industry sends out to you like that date you ghosted two months ago?
It’s time to evaluate those interactions that happen between you and food!
What choices will you make when food starts to address you differently? Which feelings could their new communication style evoke within you?
Are you communicating effectively towards the future you would like to see?
Interested in a collaboration?
Are you looking to host an event, experience or workshop at your venue? Do you want to integrate new and innovative experiential concepts for visitors?