Food is everywhere nowadays. It is instantly available in restaurants and stores, advertised on every corner of the street and has also been sneakily integrated into our social media feeds.

Have you ever paused to become aware of the context in which you are making food choices?

With this project we took a deep dive into food decision making and how that may look like in the future. This project had multiple outcomes:

• a funny booklet with comics
• speculative future scenarios
• experiential eating events